Unlocking TikTok success through our one stop social commerce solution

Case Study: TSUBAKI

Revamping Brand Content Strategies to Address Evolving Consumer Education Needs

Case Study: Kenvue / Modess

Modess x BINI: Dynamic Celebrity Livestream to Amplify New Product Launch and Boost Brand Engagement

Background

• Kenvue enlisted Bini, the hottest P-Pop girl group, as the new face of Modess

• Modess wanted to leverage this celebrity endorsement to amplify their new product launch through an exclusive livestream on TikTok

CASE STUDY: DARLIE

Elevated Shopping Experience with Celebrity Through Mini Concert Livestream During 9.9 Campaign

Case Study: Nestlé

Transforming Global Brand Campaigns to be TikTok-Ready and Connect with the Gen-Z Audience

Nestle launched a 360º campaign - “Make Your World”. The majority of the brand’s audience is above 25 years old. They wanted to reach a younger audience via TikTok.

Our Response:
The TikTok Exclusive “Small Wins” Campaign
AIRR adapted the broader campaign for TikTok with the “Small Wins” initiative, positioning Nescafé as a  mentor & ally, encouraging Gen-Z to embrace boldness and celebrate their small victories.

We produced a full story-telling content series for the Gen-Z audience who are about to embark on their careers, with Nescafé positioned as their ally in their journey.

Case Study: Fino

Enhancing Content Performance by Tailoring Content to Specific Target Audiences